The AMI Approach
Learning that powers growth.
AMI learning delivers outcomes for African business champions and teams.
Rooted in research, AMI’s learning approach draws on the simple, and yet powerful idea, that people learn by doing.
Designed to meet the unique needs of Africa’s ambitious entrepreneurs, managers, and professionals, AMI’s practical learning approach, guides learners to develop the winning behaviours and practices that power performance and yield business outcomes and organisational success.
AMI’s practical approach to unlock results
Learning, doing, & performing to power growth.
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Traditional Training stops at “knowing”
“Hit and run” traditional training ends when a learner memorises something they are taught in a passive learning environment. There is no application, no behaviour change and no business impact.
Learning, Doing, Performing & Growing
AMI’s practical learning approach goes further, guiding learners to implement the winning behaviours and practices that power performance, growth and success.
93%
of AMI learners say they have applied what they learned on the job
40,000+
businesses supported in 39 countries since 2013.
86%
of businesses report improved performance after engaging with AMI
AMI Continuous Learning Model
Our Evidence-Based Method: A Four-Stage Process, On Repeat
AMI’s continuous learning model follows a four-stage cycle, which repeats over the course of each programme. The ultimate goal is tangible business outcomes, through a focus on the application of behaviours and practices that are proven to win.
Our tech-forward approach starts with a ‘Discover’ diagnostic phase to ensure every learning journey is targeted and relevant. Learners then engage in live interactive ‘Learning Labs’ led by Africa’s top facilitators. Between workshops, they access practical tools and training from our digital learning platform, and apply new behaviours and practices on the job, and in the business.
The result is improved performance - for learners, and their organisations.
Explore the AMI learning experience
The AMI Learning Experience & Features
Designed to Deliver Outcomes
AMI’s 4-stage practical learning approach drives real-world application and outcomes:
Discover
Diagnostic
AMI’s team and diagnostic tools discover and map learning needs to business and organizational goals and outcomes. From there, targeted learning is planned and designed.
Diagnostic tools
Tailored learning journeys
Benchmarking
Continuous Measurement
Engage
Live Learning
Learners participate in live workshops led by Africa’s best facilitators, covering practical tools and skills that can be applied on the job and in the business.
Experience-driven learning
“Learning Lab” workshops
Expert, local facilitators
Peer learning & role-playing
Apply
On Demand
Access to content on our learning platform and app, helps learners tackle challenges, apply new skills and tools on the job, and measure success through peer feedback.
Contextual Content
Video-based courses
Downloadable tools
Web & mobile-enabled
Embed
On the Job
Improved performance is embeded and reinforced with ongoing access to AMI’s library of content, and nudges from our platform and team, prompting regular application of behaviour, tools, and skills.
Action learning projects *
Change challenges *
Accountability partners *
Personal development plans *
Guided Learning Journeys
Cohort-Based
Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking.
Tech-Enabled
AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey.
Africa First
Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do.
A Learning Path for Every Business Journey
Our approach empowers Africa's businesses to achieve their targeted goals.
Every business or organization is at a different stage in their journey. Likewise, each leader or employee requires different skill sets and ways to win. Our practical programmes focus on introducing new practices and behaviours, targeted for the needs of the business and individual.
Entrepreneurship & Business Growth
AMI entrepreneurship and business growth programmes help business owners and their teams develop the skills and practices that Africa’s micro, small, and medium-sized businesses need to grow and build resilience.
Targeted Outcomes
Entrepreneurial & business management skills
Increased revenue & profit
Business growth
Job creation
Business resilience & survival
Leadership, Management & Professional Development
AMI’s leadership, management, and workplace learning programmes support professionals at the continent’s most ambitious companies and organizations, helping them drive performance and results.
Targeted Outcomes
Professional leadership & management skills
Improved individual & team performance
Higher employee satisfaction
Increased engagement
More motivated workforce